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Introduction

Crowdfunding is a method of raising funds by collecting small contributions from a large number of people, typically via online platforms. For nonprofits, this approach is especially beneficial as it allows them to reach a broad audience beyond traditional fundraising circles. Crowdfunding campaigns can support specific projects, emergency relief efforts, ongoing programs, or even general operational expenses.

This document serves as a comprehensive guide for nonprofit organizations leveraging crowdfunding as a fundraising tool.

Goals & Objectives of Crowdfunding Campaigns​

  1. Raise Funds: Generate financial support for projects, operational costs, or emergency initiatives.

  2. Increase Awareness: Spread the word about the nonprofit’s mission and cause to a wider audience.

  3. Engage New Donors: Attract first-time donors and cultivate long-term relationships.

  4. Build a Community: Foster a sense of belonging and shared purpose among supporters.

How Does Crowdfunding Support Charities?​

Crowdfunding allows charities to diversify their revenue streams beyond traditional grants, corporate donations, and major donor gifts. It helps organizations mobilize grassroots supporters, secure funding quickly for urgent needs, and leverage the power of storytelling to create emotional connections with donors.

Donation-Based crowdfunding allows donors to donate without expecting anything in return. This is ideal for emergency relief, medical aid, or community projects.

Begin Crowdfunding with Engage​

With all the general advantages of crowdfunding discussed, let's have a look at how Engage offers a seamless crowdfunding experience for its donors.

  1. Dynamic Fundraising Pages: Allow your donors unleash their potential by creating dynamic fundraising pages for events or online campaigns.

  2. Customisable Experience: Customize it with your branding and logo to create a distinctive and engaging experience.

  3. Complete Integration: See your donations instantly sync in real-time with your Engage CRM, streamlining your fundraising effortlessly.

  4. Pledge Tracking: Keep track of every pledge, donation, and goal with seamless monitoring inside Engage CRM.