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Sponsorships Overview

The sponsorships overview report provides an overview of all the sponsorships generated, edited or cancelled over a certain period of time. To navigate to the Sponsorship Overview report, click Analytics in the top menu bar and then Reports. Under the Sponsorship section, select Sponsorship Overview.

The Sponsorship Overview Executive Summary looks like this at first glance:

Sponsorship Overview executive summary

The sponsorship overview report has 3 tabs listed at the bottom. Each tab shows different information which can be viewed by selecting any one of them.

  1. Overview
  2. Changes
  3. Retention

Let's explain each of them in detail.

Overview​

The sponsorship overview section shows how many sponsorships have generated over a period of time.

info
  • Most visuals compare the data with previous and current time periods that can be recognized by Previous vs Current heading.
  • Each visual when hovered over shows a summary of its values and three options including filters, focus mode and more options further containing export data, get insights, sorting via values and pinning particular visual to the dashboard.

Different visuals depicting different information are explained below.

  1. The value of total sponsorships created per month.
  2. Number of sponsored beneficiaries.
  3. Average age of the renewed sponsorships.
  4. Number of cancelled sponsorships.
  5. Most used sponsorship terms and number of beneficiaries per sponsor.
  6. Top locations, themes and attributions regarding generated sponsorships.
  7. Bar chart depicting donated value against ages of sponsored beneficiaries.

Overview tab

Changes​

The sponsorship changes report shows how many sponsorships have added, cancelled or renewed in the form of visuals defined below.

  1. First 2 rows of visuals show the number and value of new, cancelled, renewed and overall changes regarding sponsorships.
  2. Value of adjusted and renewed sponsorships.
  3. Overall changes in value for themes and locations regarding sponsorships.
  4. Any particular reasons for a sponsorship cancellation.

Changes tab

Retention​

The sponsorships retention report shows the figure of sponsorships begining on and the number which are still active over any month.

Retention tab

Bookmarks and Filters​

You can create bookmarks to review the report for later and apply different filters on the sponsorship overview report and its pages to view any specific information you want. For more information, see Adding Bookmarks and Using Filters in the Engage Analytics Reports section.