The three pages
Crowdfunding involves three key pages that are related but serve distinct purposes. Each holds content you can edit, and each is written for a different person.
What each page is for
- The campaign page (
/donate/<campaign>) is where a donor gives to the cause — the campaign page described in Campaigns and offerings. - The crowdfunding campaign page (
/fundraising/<campaign>) is where people get behind the cause — both by giving to it directly and by starting their own crowdfunder. It shows the total raised against the campaign's goal and the supporters already taking part, so it can also stand on its own as the home for a single shared goal, whether or not many supporters run their own pages. - A crowdfunder (
/fundraising/<campaign>/<name>) belongs to a single supporter and is written in their own voice — "I'm raising money for…".
The starting content for a new crowdfunder
To get a supporter up and running as quickly as possible, with as few clicks as we can, every new crowdfunder starts already carrying default content, which the supporter is then free to edit. That content comes from the New Crowdfunder Defaults — a template you set on the crowdfunding campaign. The defaults are not a page anyone visits; they are simply what each new crowdfunder begins with.
Giving each page its own words
You are not required to change the content between the three pages, but we recommend it for the best results from your crowdfunding. Each page is read by a different person, and wording written for that person does more than a single message repeated across all three:
- The campaign page speaks to a donor, in your charity's own voice: what the appeal is for, why
it matters, and what a gift will achieve. It is the same page a donor reaches from
/donate. - The crowdfunding campaign page speaks to someone deciding whether to take part. Alongside the invitation to give, say what fundraising for you involves, how quickly someone can start their own page, and the shared goal everyone is working towards — an invitation to join in, not only to donate.
- The New Crowdfunder Defaults are the words a supporter's own page opens with, so write them in the supporter's voice rather than the charity's: a personal reason for taking part, and a thank-you to the people they will ask, left ready for the supporter to make their own. First person — "I'm raising money for…" — is what makes a page feel genuinely theirs rather than a form letter.
Editing them
All three are edited on the crowdfunding campaign in your website's editor. The steps are in Editing crowdfunding.