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Advertising campaigns

A link for an advert can name the advertising platform, the campaign on that platform and the advert itself, as well as the source, medium and campaign. These are the Ad Platform, Ad Campaign and Ad fields under Engage Analytics. How you fill them in depends on whether your organisation's advertising accounts are connected to N3O Cloud.

To add the fields to a link, open Add an Engage Analytics parameter… and choose each in turn. If they are not offered, an administrator can add them to your analytics fields.

To see which of the sections below applies, select the Ad Platform field. If a list of platforms opens, your accounts are connected. If no list opens, type the values.

Without connected accounts​

Each field is a text box. Type the platform, the campaign and the advert in the same form as every other tag value, as set out in Naming and channels, and write each the same way on every link.

MockupAdvertising details typed by hand. The link carries each value exactly as it was typed.

With connected accounts​

Once your organisation's advertising accounts are connected, each field lists your platforms, campaigns and adverts to pick from, and still accepts typed text. Pick them in this order, because each pick narrows the next list.

  1. Select the Ad Platform field and pick the platform. The campaign list then shows only that platform's campaigns.
  2. Select the Ad Campaign field and pick the campaign. The list shows campaigns that are running; type part of a campaign's name to search all of them, including campaigns that have ended.
  3. Select the Ad field and pick the advert. The list shows the adverts that have already run in the campaign you picked. An advert that has not run yet is not listed, so type its name instead.
MockupPicking a campaign. With Meta Ads picked as the platform, typing part of a name lists the matching Meta campaigns.

A picked campaign or advert shows its ID beneath the field, and the link carries that ID in place of the name. Renaming the campaign or the advert on the platform later therefore does not split its donations in two. If you change the text of a picked field, the pick is removed and the link carries the typed text instead.

MockupThe campaign and advert picked. Each shows its ID beneath it. The link carries the IDs in place of the names, and leaves out the platform, which each ID already names.
note

Picking an advertising campaign under Engage Analytics does not fill Campaign (utm_campaign) under Standard UTM Parameters. Type the agreed campaign value there as well, such as winter-emergency.

If no list appears when you select a field, type the value instead; the field works as a text box.

Connecting your advertising accounts​

Ask your account manager to connect your organisation's advertising accounts to N3O Cloud. They set up the connection with you and can tell you which advertising platforms can be connected. N3O Cloud uses the connection only to read your campaigns, their spend and their results.