Building a link
A link is built in one form: first the page it opens, then the tags that describe where it will be used. The finished link appears at the bottom of the form and updates as you type. Use the sections that describe where the link is going and leave the rest. A field left blank is left off the link.
Signing in
- Open linkbuilder.n3o.cloud/eu1 and sign in with your N3O Cloud account. Where the subscription menu in Engage shows Link Builder, it opens the same screen.
- If your account can reach more than one subscription, the Link Builder asks you to Select a subscription. Choose the one for the organisation the link is for.
The subscription you are working in is named at the top of the form. Where you have more than one, select that name to switch.
Starting a new link
Your browser remembers the form for each subscription, so it opens with the tags of the last link built there.
- If the form still holds tags from a previous link, select Reset all parameters at the bottom of the form. This clears every tag and deselects any preset, and leaves the page address in place. The preset itself is kept.
- In Page URL, enter the full address of the page the link should open, including
https://. - Select Go. The page loads in the preview beside the form, so you can check it is the right one.
Some websites do not allow their pages to be shown inside another screen, and the preview says so. The link itself still works.
If you move to another page inside the preview, Page URL follows only where the website has the Link Builder helper script installed. Otherwise, paste the address of the page you want into Page URL yourself.
Adding the source, medium and campaign
- Under Standard UTM Parameters, open Add a standard UTM parameter… and choose Source.
- Type where the link will be placed, such as
newsletterorfacebook. - Add Medium the same way, and type the kind of placement, such as
emailorpaid-social. - Add Campaign, and type the campaign value your team has agreed, such as
winter-emergency.
The values to use for common placements are listed under Recommended source and medium.
The standard list holds nine fields.
| Field | Tag | Use it for |
|---|---|---|
| Source | utm_source | Where the link is placed, such as facebook or newsletter |
| Medium | utm_medium | The kind of placement, such as paid-social or email, which decides the channel |
| Campaign | utm_campaign | The appeal or campaign the link promotes |
| Content | utm_content | Telling apart links to the same page, such as two buttons in one email |
| Term | utm_term | The keyword a paid search advert was shown for |
| Campaign ID | utm_id | The campaign's identifier |
| Source platform | utm_source_platform | The platform the visit came from, such as an advertising platform |
| Creative format | utm_creative_format | The format of the advert, such as display or video |
| Marketing tactic | utm_marketing_tactic | How the campaign is targeted, such as brand or prospecting |
Adding advertising details
Under Engage Analytics, Add an Engage Analytics parameter… offers the analytics fields your organisation has set up, such as Ad Platform, Ad Campaign and Ad for adverts. Filling these in is covered in Advertising campaigns.
Adding a custom parameter
A custom parameter is a tag of your own, for anything the other sections do not cover.
- Under Custom, select Add a custom parameter.
- Enter a Name, such as
Placement, and a value, such asfooter-button.
The Link Builder turns the name into the tag's full name and shows it beside the field: lower case,
words joined by underscores, and ntm_ in front, so Placement becomes ntm_placement. A name
that already starts with utm_ or ntm_ keeps that start. Two tags with the same name are not
allowed.
Copying the link
The finished link sits at the bottom of the form. Beneath it are three small icons; point at one to see its name. From left to right:
- Copy, two overlapping squares, copies the link, ready to paste into the advert, the email or the post. A Copied to clipboard message confirms it.
- QR Code, a grid of squares, opens the link as a QR code, covered in Presets and QR codes.
- Open in new tab, a box with an arrow, opens the link, so you can check it reaches the page you intended.
A copied link shows some characters in coded form, such as %3A for a colon, and works as it is.